Computer Vision

What Is Zappen?

Zappen ScreenshotZappen is new technology that helps you connect online to your favorite bands, artists, and businesses with your camera phone.

How Can Businesses Use Zappen?

Zappen is a great tool for brick-and-mortar businesses looking to grow their social media presence. It is especially well suited for spaces such as museums, theme parks, restaurants, shopping malls, subways, convention centers, theaters, performance spaces, trade shows and exhibitions—spaces where signage plays a prominent role.

The Zappen App

Zappen recognizes signs and logos via your camera phone, allowing customers and fans to “bookmark reality” and follow their favorite local businesses and artists online.

Your Zappen dashboard—What’s Current—is a feed where you see updates from the businesses, organizations, and artists you choose to follow. Updates include news from the businesses as well as events, coupons, anZappen Feed Screenshotd specials.

Zappen also aggregates existing social media feeds (Facebook, Twitter, etc.). For events and brick and mortar businesses, Zappen is truly your one-stop shop to get connected!

How It Works

Yes Exactly developed the Zappen app to combine computer vision technology with mobile search. Simply put, Zappen allows your phone to see two-dimensional images in much the same way that people see them.

Have you ever spotted an eye-catching sign and wanted to find out more? Imagine seeing a concert poster, then with one click pulling up a music video, with a second click reserving your ticket.

Whether you are shopping, browsing the menu at a restaurant, or strolling through a music festival, the Zappen app brings the experience of augmented reality directly to you—no headset required.

Zappen works in both indoor and outdoor environments, in a wide range of lighting conditions. It can be used with most media, including wood, metal, plastic, paper, and stone, for images as small as a business card or as large as a billboard.

Zappen is powered by OpenCV, the open source computer vision library.

Try Now

Visit the Google Store to download the Android version of the Zappen app.
Get it on Google Play

If you are using iOs:
1.) Sign up for Zappen at
2.) Open on your iPhone.

Android and iOs Users
Click here to test with images in our database.
Zapp away!

Custom and White Label Implementations

Looking for a cutting edge loyalty program? How about a way to launch custom landing pages from print, with no discount codes or lengthy URL strings to remember? Would you like an faster, easier way to reach existing customers?

Zappen technology can be integrated into existing iOs and Android mobile apps—or we can build you something entirely new. Contact us to find out how.